Perhaps the most attractive reason that DTC marketing has become such a viable new potential revenue source for some very large conglomerates attracting the likes of CPG powerhouses Procter and Gamble and PepsiCo. May be rooted in the fact the DTC brands have access to all of their owned channels and data those channels have accumulated.
Read MoreI believe the most important cornerstone of Step Change as it relates to COVID-19 marketing is that we, as marketers and brands, have the ability to craft a truly positive experience that this is both reflected in the touch points of your customer journey while forever changing the landscape of American E-commerce. Here’s how we’re doing it.
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